Buy the Change You Want to See by Jane Mosbacher Morris & Wendy Paris

Author:Jane Mosbacher Morris & Wendy Paris
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2019-01-28T16:00:00+00:00

Pour the remaining water slowly and consistently over the grounds to allow them to continue to swell as the coffee drips through into the carafe.

Serve!

CHAPTER FOUR

WHY REINVENT THE WHEEL WHEN YOU CAN REPURPOSE IT?

Finding Real Value in Overlooked Places

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There is no such thing as “away.” When we throw anything away it must go somewhere.

—ANNIE LEONARD, SUSTAINABILITY ADVOCATE

I was having dinner with my husband, Nate, standing at our kitchen island, eating pizza out of the box. The TV news was on in the background and Nate was holding a slice, telling me about an exciting new partnership his company had with the grocery store chain Wegmans.

Nate is a natural storyteller and delights in sharing tidbits he thinks I’ll find amusing. He’ll say, “Did you see that such-and-such happened?!” Or, “Guess what I read!” He has a great memory for details and retains huge amounts of trivia. I have a notoriously bad memory for minor facts, and it’s nice to have a spouse to turn to when I need to know who said a famous quote or what song played in a specific episode of the nineties TV show Beverly Hills, 90210.

Nate is from Kentucky, and shortly after we married, we moved into an apartment in downtown Lexington as our home base. We were both traveling so much and so focused on building our businesses that we weren’t sure where we wanted to settle. We decided to just rent a one-bedroom and choose a permanent place later. We found an apartment in a three-story redbrick building—a converted factory with retail stores on the ground floor, and an amazing coffee shop called A Cup of Common Wealth. Our apartment had seriously high ceilings, granite countertops, and never quite enough light.

On that night in Lexington, Nate was telling me about a recycler his company had found that could take discarded Wegmans uniforms—the collared golf shirts and khaki pants that most grocery store employees wear—and turn them into beds for dogs and cats.

Nate founded and runs a technology company in the waste and recycling space called Rubicon Global. It focuses on using business solutions to solve the growing problem of trash. Rubicon links companies seeking trash removal to independent and local garbage haulers who work with composting operations, anaerobic digesters (which produce energy from waste), and creative recyclers like the one making pet beds. He named the company after the Rubicon river that Julius Caesar famously crossed. Even back then, in ancient Rome, Julius Caesar had to confront removal and recycling of food and human waste, and disposal of statues (by melting them down). Caesar turned to civil engineers for help creating a sewage system. Naturally, Nate found these historical facts fascinating.

Companies today are increasingly setting zero waste goals—basically eliminating trash sent to landfills or incinerators. Rubicon helps them meet these goals, while also making trash disposal more efficient and cost-effective. Rubicon also aims to reduce the number of trash trucks on the road by collecting only when a client really needs it.

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